About us
Welcome to LIA STUDIO
A space where every woman is seen, heard, and honoured.
A place where lingerie is not about seduction—it’s about self-acceptance, comfort, and inner power.
Founded in Vinnytsia, Ukraine, by Yuliia Badia at just sixteen, LIA STUDIO began as a small boutique with a big mission: to help women feel at home in their bodies. For over a decade, Yuliia guided thousands of women through personal fittings, helping them rediscover confidence—sometimes in lingerie, sometimes without it.
Our Philosophy
We believe that femininity is an energy that comes from within.
You don’t need lace stockings to feel beautiful.
You need comfort, support, and the freedom to be yourself.
This is why we focus on lingerie that embraces your natural form through thoughtful design, high-quality materials, and anatomically correct fits—all proudly made in Ukraine.
What We Offer
Today, LIA STUDIO carries a growing selection of:
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Everyday and seamless underwear
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Bras with supportive, natural fits
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Pajamas and nightdresses
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Loungewear and home comfort pieces
And we’re just getting started.
Our future collection will include:
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Slippers, robes, and expanded loungewear
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Swimwear
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Thermal layers
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Basic tops
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Lingerie accessories
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Seasonal and limited-edition pieces
All thoughtfully crafted by Ukrainian manufacturers.
More Than a Lingerie Studio
LIA STUDIO is a community.
For years, Yuliia has been an active educator, leading:
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Workshops on women’s health and lingerie
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Bra fitting consultations
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Talks for women entrepreneurs
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Community events, support circles, and collaborations
Her mission has always been to create a world where every woman’s voice matters and her comfort comes first.
Our Journey to Canada
After moving to New Brunswick, Canada, Yuliia continues to build LIA STUDIO with the same devotion and personal approach.
Online consultations, local collaborations, and pop-up fittings are only the beginning.
The dream?
To open a physical boutique in Canada with a wide assortment, private consultations, and one-on-one support—and eventually launch a local production studio here.
Our Promise to You
When you choose LIA STUDIO, you choose more than lingerie.
You choose a brand that sees you as unique, important, and worthy of comfort.
Our hope is simple:
That after reading these words and trying our pieces, you’ll stay with us…
and maybe love yourself just a little more.
